17/07/2010 by Bradders.

So you have spent your hard earned cash on a great website and are now waiting for the clients to come rolling in - you could be in for a long wait. Imagine you have bought a shop and spent thousands fitting it out with the best goods and the best shop assistants waiting for your customers to arrive. The problem is your shop is 10 roads back and nobody can find it ! What you need is to be on the main drag, or in search engine terms page 1 of Google and Yahoo arguably the 2 biggest search engines around.

Before I talk about what it takes to get a website on page 1 of the major search engines, it helps to understand what actually happens when one of your customers does a search and tries to find your company. Most people assume they type in a keyword or phrase into Google, (”fishing” for example) and Google searches every server on this planet for websites that promotes fishing - wrong !In every continent Google has a repository a bit like a giant electronic library. Every second of every day it sends out search programmes called “spiders” to seek out relevant information and retrieve them back to its own library. When a person types in “fishing” the results Google shows on the page you see come from its own library. That is also how it manages to return millions of results in millionths of a second. Imagine walking into a library and asking the librarian for books on fishing. She doesn’t take hours searching through 400,000 books to find the ones you need, she can go direct to one pre-sorted section and bring you the top 10 books on the subject.

Revelation 1 - You have to be in the Google library to get listed.

The next stage is to make sure your website is high on the rankings list so visitors see your site and contact your business. Or as with the librarian, you are in the top 10 books in the pile she puts in front of you.This is the technical bit and why you need the services of a proven search engine optimisation company like web design kent outfit HWOM. Search engines like Google are very secretive about how they rank websites but over the years professional optimisation specialists have formulated a list of around 100 or so factors that make up the ranking criteria Google will look at and work hard to meet these criteria.

The most common ones in no particular order are web structure, website design, internal linking, metatags, ALT tags, domain history, keyword density, external links, traffic volumes, relevancy of content and freshness of content. So now you have your website listed and home page optimised you think you will get your website on page 1? - wrong !

Revelation 2 - Search engines search and list individual web pages, not websites

So just when you thought had it licked, you now have to ensure each individual web page on your website is optimised, and more importantly they do not duplicate the content and optimisation of the others but all work in conjunction with each other.We are back to our librarian again. Why would she present you with a book that has the pages out of order, has poor quality information, poor quality print and nobody has ever read before. Of course she wouldn’t, and search engines do exactly the same.

Their spiders hunt through your website looking for details of content, links, popularity and so on. Well built, well structured, well written, well linked sites will always rank more highly than poor quality ones.So can you get your website on page 1 of the major search engines?Of course.  Some web companies will profess to get you on page 1 overnight. Using a pay-per-click strategy they probably can. But “organic” search (the unsponsored left hand side of your screen) that is promoted by kent web design company HWOM takes skill and time.

Choosing the right keywords to promote your company is essential. Back to the fishing example. If you sold fishing waders you would want to be listed under fishing tackle, not just fishing which may also contain books on sea fishing, fishing lakes, fishing boats etc where you would get lost.The web is exactly the same, and you can be specific. Why place your company under “solicitors” a highly competitive term which may take you a long time to get onto page 1. If you are based in London and practise mainly in conveyancing you are better listed under “Conveyancing Solicitors London”. This way the competition is less and the target audience is more likely to contact you as you are meeting their exact search criteria.

So before you embark on a major website purchase, consider all your options and research your web partner very carefully.If you find all this a little too much, this is why you need a web designer and SEO professional to get your company on the web map. Contact HWOM Web Design Kent 

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11/07/2010 by Bradders.

The Internet has provided ways to revolutionise how we live our daily lives. It has crawled into the various dimensions of human lives, business, communication, information dissemination, individual relationships. People have created a paradigm shift towards utilising the Internet to aid them in their daily activities.With this context in mind, numerous people are continuously struggling to obtain noticed in the world of the Internet. Websites are growing like mushrooms everywhere, each and every time. How can one’s website get past the millions of other websites and eventually be noticed by its target audience? Search engine optimisation aims to accomplish the objective of obtaining more visitors to a website by helping it get higher rankings in the research engines.

This merely means that search engine optimization’s goal would be to make a web site appear on the very first pages, if not the very first page of the search done through the search results.There are two ways to become capable to get observed by research engines. A single is via pay-per-click-advertisements. A good example of a pay-per-click program that’s employed by search engines may be the Google Adwords program. It has created a hype and has given Google around 7 billion GBP in terms of revenue per year. Webmasters can place their bids to become shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the research is being done.The second way of obtaining higher rankings from research engines is via organic searches. Search engines evaluate websites by utilizing what they call spiders. These programs scan the web sites and collects information about them. They then collate the information and pass it on to the search engine.

This area is primarily the primary arena of search engine optimization. It utilizes a set of methods to become capable to get search engines to list the website on high ranks.The primary purpose of search engine optimization services would be to increase the traffic generated by a website. Websites are built to become seen by Internet surfers and search engines can assist it achieve this objective.The power of the search engine should not be underestimated and is much exploited by web design kent company HWOM.

It’s a single from the building blocks from the foundation of the Web. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine business, generates 70% of all search-related Web activity.Search engines behave like individuals. They like web sites which contain substantive info about a certain topic. The best sites generally appear first in research engines because people like them as well as the research engines.Search engine optimization does not only produce traffic, it helps maintain the visitors.

The behavior from the search engine is indicative towards the behavior from the individuals who visit the website. Search engine optimization leads towards the optimization of a webpage or a web site. It will lead to some website which is a lot more organized and a website which contains substantive info.The use from the search results to be able to target one’s target audience is a single from the most effective Web advertising strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to some lot of leakages in terms of targeting the right audience.Research engines segment the marketplace and connect the correct individuals together. Individuals research for topics which they’re interested in and this is the main strength of research engines in connecting markets together.One can do search engine optimization under the assumption that he knows what he is doing.

Search engine optimization is a full-time job and has a very long learning curve. This really is why most individuals would resort to out-sourcing the job to experts web design kent company WHOM who are great at what they do. A single ought to be cautious, however, in hiring a search engine optimization organization or consultant. Factors for example pricing and service ought to carefully be assessed before signing a deal. If carried out correctly, search engine optimization is a very price effective way of obtaining a lot more people to understand about one’s products or to know about a particular issue or event that a web site is disseminating.SEO Services are very essential for web sites since it determines the position from the web site in comparison with its competitors. It does not only produce traffic from the targeted audience but is also a cost-effective way of optimizing the web site.

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