Web Design Kent Top Tips For Web Design

16/06/2010 by Bradders.

As a Kent web design company we like to offer more than just web sites. For some of our Kent customers who have a little knowledge of web design we also like to offer a bit of assistance for the Kent web design projects.After all we are the best web designers in Kent ! Creating your web design is not an easy task, and it requires more than just fancy work and an eye for web design. it also requires the ability to bring quality traffic to your site and to get that all important conversion.

OK Kent web design freaks, here are the basics. Firstly, decide on the purpose of your web site as this will dictate the style and appearance. The magic balance is to create an appealing, yet functional website that will persuade visitors to take appropriate action (positive of course). From any page of any search engine hey have ample choice at least 10 organic and 10 pay-per-click sites so you need to stand out from the crown. The golden rule for effective and good web designs is to keep your website as simple as possible.

If you ever come across a Kent web design company who tells you it’s expensive because they have to use a “turbo blaster 4.81 version 2010 thingy” drop them like a lead balloon. There is a time and a place for new and fancy web design software.

I am not saying it doesn’t allow better functionality and more streamlined coding, but as Kent web design specialists we have used MS Front Page 2000 (which is not even sold anymore), produced some clean, functional web sites and got them on page 1 of the major search engines for high competitive search terms. So now I have that off my chest, below are some development tips, which should be followed if you want to get a head start on the competition:

Don’t Overload Your Page: Web graphic and image will enhance your website’s overall look and feel. Your web page tends to load quicker if they have been properly sized and defined. Major search engines now like quick loading pages.

Add Alt Tags and Title Tags: Use ALT tags to provide a text substitute of an image and describe what images represent on web pages to improve your search engine ranking. Therefore, it is not wise to use irrelevant keywords; instead, you should assign appropriate keywords to mark up your images within your web pages. Any Kent web design company that does not provide a free keyword search for your sector is not worth using !

Website Navigation: Think of your web site like a partner. User friendly plays a great role here and if users find out that it is hard for them to visit another page that interests them, they will run off faster than you can say Web Design Kent and will never return again. Therefore, keep your website navigation consistent all throughout the website so that visitors can navigate your website easily and comfortably. Recent studies have also shown that if visitors do not see what they want in 3 clicks, they will abandon a site. Get them there in 2 and you are ahead of the Kent Web Design game. Forget being clever and dump any redirects. That’s all I will say on the matter.

Bookmark: Provide your visitors with the function to add your website or bookmark your website into their favourites. a real must for those discerning Kent Web freaks.

And on to flash animation. Are you trying to win awards for the best web design of the year, or trying to attract more business? OK, it must be said that there are some very good flash designers out there who can produce smart flash pages that are somewhat search engine friendly. But in the main most flash designs are very heavy and not search engine friendly. Try to avoid them and especially on intro pages. So my Kent web design friends stick to the basics, your website is an asset. Your Kent business depends on it. Don’t try and even unintentionally turn them into a liability.

Brad Martin is CEO of top Kent web design company HWOM.  

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